It's Called an 'Investment'

I recently purchased a new graphics card; an EVGA GTX 770 with ACX cooling, to be specific. While it was a rather large expense, considering my current employment status, I do believe it will turn out to be worth it. For one, it is more powerful than my GTX 570, which is now set to run PhysX, so I can run games at higher settings with better performance. Given my game-reviewing work, that is important. It also, being a newer GPU, has support for newer technologies, including TXAA, which is nVidia exclusive for GTX 600+ cards. Honestly though, I'm not sure how sold I am on it, but perhaps as I see more games that use it, I'll warm up to it. The most important new technology though I can now use though would have to be ShadowPlay.
ShadowPlay is another nVidia feature, exclusive to the Kepler architecture, as it takes advantage of the built-in h.264 codec. This compression algorithm is generally used with mp4 and has become something of the standard codec for video today. Being built directly into the GPU, ShadowPlay is able to record video with minimal performance hit. Seriously, I have noticed no impact when using it, and I have been using it. Just about every game I've played since installing the 770, I have recorded video in. In some cases I deleted the video because I didn't need it for anything, but then I managed to catch some amusing glitches that I want to preserve. Will also likely end up using it for future reviews as well, and by likely I mean it will be.